Advanced · Lesson 7 of 10
Crisis and reputation response
11 min
By the end you will
Know exactly what to do in the first hour of a problem.
Prepare before anything happens
Agree with each client: who must be called (name, phone), who can approve a public statement, what counts as a crisis (product failure, safety issue, offensive post, data breach, viral complaint), and holding statements you can adapt.
Continue with the full lesson
Worked example, common mistakes, checklist, a practice task and the quiz - plus 9 more lessons and the advanced certificate.