Advanced · Lesson 9 of 10
Paid partnerships and disclosure
10 min
By the end you will
Label sponsored and promotional content correctly on every platform.
If there is a material connection, disclose it
When you are paid, gifted a product, have an affiliate link, or have a business relationship with a brand you mention, that connection must be clear to the audience. Many countries have advertising rules on this (for example the FTC's guidance in the US, and the ASA/CMA guidance in the UK), and every major platform has its own branded content policy.
Continue with the full lesson
Worked example, common mistakes, checklist, a practice task and the quiz - plus 9 more lessons and the advanced certificate.