Intermediate · Lesson 6 of 10
Analytics that matter, read honestly
12 min
By the end you will
Know which numbers to watch, which to ignore, and how to draw fair conclusions.
Three layers of numbers
Exposure: impressions, reach, views. Did people see it? Response: comments, saves, shares, profile visits, follows. Did they care? Results: clicks, sign-ups, enquiries, sales. Did it help the business? Exposure is easy to inflate and easy to misread. Response is the best everyday signal of quality. Results are what the business pays for.
Continue with the full lesson
Worked example, common mistakes, checklist, a practice task and the quiz - plus 9 more lessons and the intermediate certificate.
Included with MediaShark Pro and Agency.