Intermediate · Lesson 1 of 10
Content strategy tied to business goals
12 min
By the end you will
Write a one-page strategy that links every post to a goal you can measure.
Start from the business, not the feed
A content strategy answers one question: how will posting help this business this quarter? Pick a single primary goal: awareness (more of the right people know you), consideration (they understand why you are different), conversion (they sign up, book or buy), or retention (customers stay and refer). Most small accounts try to do all four at once and do none well. One primary goal per quarter, one secondary at most.
Continue with the full lesson
Worked example, common mistakes, checklist, a practice task and the quiz - plus 9 more lessons and the intermediate certificate.
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