Intermediate · Lesson 8 of 10
Documenting a brand voice
9 min
By the end you will
Write a voice guide that anyone (or any AI) can follow to sound like you.
Voice is a set of choices
Voice is not a vibe; it is decisions: how formal you are, how much humour, how technical, how direct, which words you use and which you never use. Writing them down keeps posts consistent across people, months and tools.
Continue with the full lesson
Worked example, common mistakes, checklist, a practice task and the quiz - plus 9 more lessons and the intermediate certificate.
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